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If any doubt remained about the power of web application-based industry, they were wiped away by the recent news of Apple’s purported $3.2M takeover of the Dr. Dre-driven Beats Music, which is poised to provide the iTunes Radio service provider extra ammunition in its web-based rivalry against Pandora and Spotify for listener’s ears—and subscription and advertising dollars. How did virtual come to replace brick-and-mortar startups, with companies such as Netflix wiping Blockbuster Video out of existence, and what other innovative companies and clever entrepreneurs should be on our radar?

The Best and The Worst: Super Bowl 2014 Product Commercials

by Mary Faller

The Super Bowl is one of the most watched broadcasts in television and one of the main reasons, aside from the big game, is for the commercials. Businesses spend about $4 million on a 30-second spot. If they succeed in their marketing strategy, that particular commercial could be the buzz of the Internet and indeed the world. If they do not, their brand name could suffer negative buzz. We are always on the lookout for the best in innovative product marketing and advertising, so we made a list of what we thought were the best and worst of Super Bowl XLVIII.

First, let’s take a look at the best commercials:

1. Budweiser “Puppy Love” Budweiser has been a major contributor to the commercials of past Super Bowls and with each passing year, the commercials evolve and improve. This commercial was memorable because it struck a heart chord with the adorable puppy that didn’t want to leave his best friend (the Clydesdale horse). The Clydesdale horses are a signature icon and this commercial brought heart to the major company.