by Mary
Faller
The Super Bowl is one of the most watched broadcasts in television
and one of the main reasons, aside from the big game, is for the commercials. Businesses spend about $4
million on a 30-second spot. If they succeed in their marketing strategy, that
particular commercial could be the buzz of the Internet and indeed the world. If
they do not, their brand name could suffer negative buzz. We are always on the lookout for the best in innovative product marketing and advertising, so we made a list of what we thought were the best and worst of Super Bowl XLVIII.
First, let’s take a look at the best
commercials:
- Budweiser “Puppy Love” Budweiser has been a major contributor to the commercials of past Super Bowls and with each passing year, the commercials evolve and improve. This commercial was memorable because it struck a heart chord with the adorable puppy that didn’t want to leave his best friend (the Clydesdale horse). The Clydesdale horses are a signature icon and this commercial brought heart to the major company.
